Today I would like to give you 7 Tips on Setting Up the Perfect Twitter Page. It is possible to miss out on potential followers because your profile isn’t setup right. Some people will dismiss your Twitter account as a viable page to follow if it doesn’t have the right feel and look to it. So let’s dig in:
1. Your Twitter URL – Be strategic with your Twitter URL and remember that simplicity is ideal. I always recommend to customers that are designing a brand new site to not only check the URL against the world wide web, but check it against Twitter as well. For example, if you wanted your site to be coolshirts.com and it was available, also check and see if there is a twitter.com/coolshirts. If you really want to be strategic, see is there’s a facebook.com/coolshirts too. This just makes it easy to not only find you but also remember for future return visits.
2. Profile Pic – Remember that social media is supposed to be a place for people to connect. This is why it’s ideal to use a pic of your face for your Twitter image rather than a logo. People are much more likely to follow a person compared to a cold entity.
3. Bio – When you fill out your bio, make sure to use keywords that would be common for people search with when researching your niche and/or industry context. As of Fall of 2010, Google began indexing Twitter as it does with other websites. If you currently do not have a website, just use your Twitter page for the URL field (if you have a professional Facebook page you can use that instead).
4. Background – Make sure to create a custom background image for your Twitter page. This is relatively easy with a couple options to consider. If you are a graphics type of person, have at it! If not, you can upload an image of your logo and make your background a “Tile” format. If you want more customization and information to be displayed you can go to twitbacks.com to create a more specialized theme for free.
5. Follow Others – When creating a page, Twitter leads you to a page where they share other Twitter users of similar interest/context. It’s good to start out and pick a good 10-15 influential people within your context so you look to be somewhat active. Unless you’re a celebrity, following 0-5 people makes you look very disengaged and most won’t follow you. Also take advantage of contacting people in your email database and invite them to follow you on Twitter too.
6. Content – The next thing you want to do is fill-up your page with tweets aka content. Do not leave one tweet on your page saying, “Trying to figure out Twitter.” Fill-up your page with 8-10 tweets consisting of quotes, links to beneficial articles, and interesting retweets from other relevant Twitter pages. It doesn’t matter that the tweets are minutes apart or even seconds, the important thing is, your page doesn’t look empty.
7. Schedule Tweets – The last thing you want to do is register with cotweet.com. Co-tweet is a very efficient platform to manage Twitter and it’s free (they do offer a paid version). One of the things you can do with co-tweet is schedule-out tweets in advance. It’s very important when starting out, to have a steady flow of consistent tweets on a daily and weekly basis. This shows you are active and engaged with Twitter and worth following.
Doing these seven items when setting up your Twitter page will lay the foundation for social media success. If you haven’t read it, I encourage you to also read my article entitled, “Social Oomph.” You’ll also want to take advantage of the features mentioned in that article when launching your Twitter page.
Hope you found this helpful, and thanks for stopping by!