One of the keys to attracting followers on Twitter is having an active Twitter page. One someone stumbles upon your Twitter page what will they see? Will they see a page that looks dead with the last update being over a month old? Or, will they see a page that looks alive and kickin’ with routine updates that are relevant and cohesive?
There is an obvious way to achieve having a page that is lively: be an active user with consistent “Tweets.” This is easy for some, but not for everybody. Some people aren’t approaching their social media strategy with daily updates. Some people do it once a week or so. While that is understandable, it doesn’t mean your page has to go for a week or more without updates.
Twitterfeed.com is a great site to connect to your Twitter account. It’s a 3rd party app that takes advantage of RSS feeds to send automatic messages to your social media.
You can use Twitterfeed to do something called “Drip Feeding Your Twitter Page.” Drip feeding is a gardening reference. It refers to a type of irrigation method that is different from your typical spraying sprinkler-head. A drip feeding system delivers a slow steady trickle of water and fertilizer onto soil. In the same manner, you can deliver a slow steady trickle of “tweets” to your followers and potential followers.
What you first need to do is identify a blog (or several blogs) that routinely posts content relevant to your industry context or niche. Locate their RSS feed and copy the link location. Create your Twitterfeed account, then create a “new feed” and paste the RSS feed you copied into the appropriate field. Every time that blog posts a new article, your Twitter account will post the article with a link to it on your page, delivering content to your targeted audience on a regular basis.
Again, this is a great strategy for someone who doesn’t necessarily blog or post updates daily. It’s also a great strategy for someone launching a new page but is in still in the process of building their main website. This way, you can start attracting your following even though your main website isn’t finished yet.
The Twitterfeed setup process is pretty straight forward in my opinion, but if you have any questions or run into any snags feel free to post it below in the comments and I’ll help you out. Thanks!