Through retweets on Twitter, you have the opportunity to cultivate and inspire customer evangelists for your particular niche. Customer Evangelists share your information and their opinions about it with their circle of influence, thus multiplying your broadcasting ability.
Retweeting is where a Twitter user takes ones of your Twitter posts and shares it on their own Twitter page while also giving you the credit. When your mouse pointer is held over a single Twitter update, an option appears beneath it to “Retweet” it. Your followers are simply one small click away from being your brand evangelist now. Retweets demonstrate your influence. Retweets distribute your content beyond your own following. Retweets indirectly advertise your Twitter page and grow your following. Retweets can drive more traffic to a page if they have a URL link in them.
You need to have an intentional strategy to encourage and affirm retweeting. So what are some ways to inspire customer evangelists? I’m glad you asked…
1. Say Thank You
In the “Home” section of your Twitter profile it’s real easy to spot your retweets. Just go to the “Retweets” drop-down menu and click on “Your Tweets, retweeted.” You’ll see a list of your tweets that have been retweeted and when you click on each you’ll see who it was that retweed it.
Click on their icon to bring up their account and send a quick @mention saying thank you. On Twitter, “RT” is short-hand for ‘Retweet.” How long does it take to type in: Thanks for the RT? Not very long, especially if you consider the free advertising.
2. Retweet List
“Lists” are a great and often under-used tool on Twitter. With “Lists,” I can follow a few even though I’m following thousands on my overall account. Each person that retweets one of my tweets gets added to my “Retweeters List.” This way I can pay closer attention to these loyal supporters and give them more interaction which leads me into my next point…
3. Give Back
If someone has retweeted your tweet, go to their page and see if you can retweet one of their tweets. One of the reasons I use the list feature is that I can click on the list and see my “Retweeters” latest tweets. If I find a tweet that seems relevant for my audience, I Retweet it! This is Participation and The Law of Reciprocity at work.
Another way to retweet is using the @mention. Let’s say JohnDoe tweeted: “Have a great weekend!” You could simply retweet it, or you could copy the text and paste it into an @mention like this: “RT @JohnDoe Have a great weekend!” If you wanted to share a reply with the retweet you could do this: “RT @JohnDoe Have a great weekend! | You too John!” The vertical line acts a separator between the retweet and your reply.
These are just a few simple strategies to inspire customer evangelists on Twitter. If you have any more feel free to share them with us below in the comments section.