Make Your LinkedIn Profile Stand Out

Remember that LinkedIn profile you created and never went back to??? Well, last week I showed you a simple way to get connected to new targeted LinkedIn members. Today I want to show you how to spruce up your profile. You can make your profile stand out from the crowd by adding a YouTube video to your profile. Most LinkedIn profiles do not have videos (most LinkedIn users don’t even know you can have videos on your profile). Even if you do not have your own self-produced video on YouTube, you can find a video that relates to your industry to give people more information regarding what you’re all about.If you do have your own video on YouTube, LinkedIn will become one more avenue to bring exposure to your video, get your information out there, and grow your number of views.

Step 1: If you do not have your own YouTube account or gmail account sign-up for a new gmail account (it’s free, you can have all mail forwarded to your main email address, plus google is always coming out with interesting apps that you’ll be able to take advantage of). To sign up go here:

Step 2: Once you’re signed in to your YouTube or gmail address go to:

Step 3: From there go to “create a new presentation”:

Google Presentation

Step 4: Under the “Insert” menu click on the “Video” option:

Insert Video

Step 5: Search for the the YouTube video you want and select it. Do a little re-sizing and save your document:

Search For Video

Step 6: Stay signed-in to your google account, open a new window, and sign-in to your LinkedIn account. Under the “More” drop-down menu go to “Get More Applications.” In the Applications menu select “Google Presentation” and add it to your profile. Now go back to the “More” drop-down menu and select “Google Presentation.”

LinkedIn Google Presentation

Step 7: Your presentation should appear in the presentation list for you to select. Select your presentation and your done!

LinkedIn Video Insert

Your video will only appear to LinkedIn members who are sign-in to LinkedIn. I hope you found this post helpful. If you run into any snags or have any questions, feel free to leave a comment below…

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Way To Be LinkedIn

Well, if you read my post from Tuesday, you would know that my LinkedIn Ads promo code that I received via email was a big fail! LinkedIn was launching it’s “LinkedIn Ads” and offered a introductory $50 credit to get started. I spent a precious 5 minutes of my time setting up an ad campaign only to find out, at the end of it, that my promo code was no good. That day I sent an email to LinkedIn letting them know my promo code didn’t work and two days later guess who sent me an email? Here’s what it looked like:

LinkedIn Ad Email


So, I copied my code and clicked on the link. When the page came up I was glad to see my original ad campaign that I spent 5 minutes on the first time was still saved and ready to launch. This time around the promo code worked when I pasted it in and I got my free $50 credit. Kudos to LinkedIn for being a big website with a massive amount of users and still being agile and responsive enough to deal with issues on an individual level!


A “thank you” email is on it’s way.



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LinkedIn Launches LinkedIn Ads

I received an email from LinkedIn that they are launching LinkedIn Ads. This looks like a similar module that Facebook uses to monetize their site as well. It will interesting to see how this does for LinkedIn.

Like Facebook, LinkedIn gives you many demographic options to choose from when you setup your ad so you can strategically hit your target audience.

In the announcement email, they send you a coupon code for $50 in free advertising (unfortunately when I set mine up, the site did not recognize the coupon code). Below is the image I received in my email:

LinkedIn Ads

4.1.11 Update: Click Here To See LinkedIn’s Response To My Email



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The Missing Link

Have you ever had trouble getting traction on LinkedIn? Hopefully, when you initially signed up you took advantage of inviting your email contacts, but what do you do after that?

LinkedIn is a professional networking site (if you’re not familiar with it, look for more info in a couple weeks with our “Origins” series). LinkedIn has been designed differently than sites such as Facebook and Twitter. On Facebook you can send a friend request to anybody. On Twitter you can follow anybody. On LinkedIn, if you have a basic account (aka “Free”) you can’t contact any LinkedIn user directly. If you want to add them as a connection you have to pass through a filter proving that you have some type of history with them. If you lie about having an association with someone and they report it, you can be banned from the ability to add people to your network (yeah, that’s intense). See the image below for a sample of what the filter looks like:

LinkedIn Filter1

Some people claim that this type of filtering adds more integrity to LinkedIn as a social network. This way people are less likely to have inflated numbers in regards to their connections. What do I think about that? I think that for $25, $50, or $100 a month LinkedIn will let you contact anybody! Granted, the $100 “Executive” rate only allows up to 25 contacts a month, but I think the filtering system is partially motivated  as a way to make some money.

The whole concept of networking is to meet more people. With the LinkedIn filtering system, many give up on trying to use LinkedIn to connect with people. That’s why you’ll run across many profiles with 2 connections or, God forbid, 0 connections. Obviously users know more people than this. The problem is they’re used to sites like Facebook where you can just add someone and start interacting.

Aaah, but there is another way. And no, it’s not paying money to be added to a list or use special software. It’s a completely natural way to connect with a targeted audience.

Many LinkedIn members are unfamiliar with “LinkedIn Groups.” Once you sign-in, look to the top navigation bar for a tab marked “Groups.” Click on “Groups Directory.” Here you can search from thousands of topical groups on LinkedIn. Some groups are small, some have thousands, and a few have hundreds of thousands of LinkedIn users. Just type in a theme like marketing, sales, etc and browse away.

Most LinkedIn groups are fairly easy to get into. Some groups are open while others require approval from a group manager, but even those usually accept your request within a few days. I really like LinkedIn Groups and will be offering a more detailed explanation of them in a future article, but for context sake I’m going to get right to the point.

Once you’re part of the group you can view a list of all the members. Look through the list and find targeted users that you would like to network with. Once you find someone, click on their name to go to their profile and click on “Add (Insert Name) To Your Network.” Now, when you’re connection filter appears there will be a new option marked “Groups.” Click on the “Groups” button, select the shared group, hit “Send Invitation” and now you have just requested to connect with someone you previously didn’t know without any potential penalties from LinkedIn (I do believe there is a limit of adding 50 shared group members a day to your network).

LinkedIn Filter2

Using this small tip is a very easy way to start meeting and interacting with people on LinkedIn. Again, I will share more about LinkedIn Groups and their value to you in a future article. Thanks for reading!

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The Social Media Lifestyle

Family Vacation – July 2009
My brother-in-law and myself eating
lunch in Southern California.
This was a mobile phone pic
uploaded to all my networks
as soon as it was taken.
Originally uploaded by Mason Media

Social Media has been a cultural phenomenom in America and throughout the world. It has redefined the expression and process in which we connect and communicate with friends and family. Taking a step back and looking at the evolution and impact of social media, as a whole, is a mind boggling task.
Taking a step back and looking at my personal evolution within the context of social media is mind boggling to me as well. I remember at the beginning of the new millenia hearing about MySpace from my peers. I was in my early twenties at the time, and for the most part it seemed like more of a teenage fad to me at first. I was definitley a “hater.”
I watched my twenty-something friends create their own MySpace one-by-one and eventually I caved-in to social media conformity and created my own MySpace page. I’ll admit, at first it was a little addicting to find my friends and look through their friends and find more of my friends and look through those friends’ friends and find past high school acquaintances that I had long forgotten about. After a while though, I was starting to find myself disinterested. I was very busy as a young man, working hard at my job while starting Mason Media on-the-side and volunteering my time as a football coach along with other community events and projects. I didn’t feel like coming home from a long day and investing my spare time booting up a computer, going online, and logging into MySpace to find out my friend is “eating an egg salad sandwhich.” Often, I would check my MySpace once every month or so only to find messages, comments, and friend requests that were neglected and long overdue. Again, I concluded this Social Media thing was just a fad.
After time though, I found several dynamics in the digital environment, as well as my life, had changed and forced me to take a second look at the Social Media landscape. I was now 27 years old and I was quitting my job to go with Mason Media full-time during one of the worst economic times in American history. I also purchased my first iPhone and was hearing buzz about these popular new sites called Facebook and Twitter. I decided that in order to make good use of every available resource that I would need to once again explore the volatile world of Social Media for the purpose of advertising my business. I say volatile, only because it seemed like everyone was leaving MySpace and going to Facebook and Twitter. What if I invested heavily in these new networks only to have to reset everything with the latest trendy site 2-3 years later?

Despite the unknown I invested heavily into Facebook, Twitter, and LinkedIn. Most of my investment was in the area of research and discovery. This time around I wanted to be more active and I didn’t want to fall behind. I registered with Facebook, Twitter, and LinkedIn along with a host of other sites. I made sure my business information was clearly visible on each site and just started off by mostly sharing what was going on in my personal life mixed in with what was going on in my business from time to time. It wasn’t my only source of marketing, but for whatever reason, I really took the time to be strategic with it. I downloaded all of the mobile apps for my social networks so I could post content on them wherever I was at. I learned all of the ways to integrate my networks so I didn’t have to waste time duplicating my content on all of the different sites. Post it “once and for all my networks” was my philosophy.
I’m not going to sit here and paint things out to look like everything in my business exploded once I did this, because it didn’t. The first several months were a lot of hard work with minimal output. I was ok with that because I wasn’t looking to social media as a main source of lead generation and more than anything, I was just enjoying the online experience I was having with friends, family, and clients. I remember some of my friends (mostly guys) making little diggs about how active I was online. Particularly, how I posted a lot of pictures when I traveled. It looked like I was spending a lot time in front of my computer. What they didn’t know is that I had integrated all of my networks together. All I did was take a pic with my mobile phone, hit a button, and immediately I had a pic posted on all of my networks. The whole process from snapping the shot to posting online could take less than 60 seconds (see the photo above for an example). I could do it so fast that when I was glancing at a text or email on my phone, my wife would ask, “You’re not posting a picture of me right now are you?” Looking back on my friends’ diggs really makes me “LOL” considering how many mobile phone pics I see people post online now (the technology has become more user friendly compared to when I was first doing it too). In the Social Media realm, people wonder why you do things a certain way one month and then they’re doing them too the next month (as you can see, I fit into that category as well, i.e. MySpace).
The facts were, I had a new business with little to no client base and Rome wasn’t built in a day. Still, there were a handful of projects I would’ve missed that first year without my social media networks. It’s funny to think about, because my second dive into Social Media was based on promoting my business, yet I found much more personal fulfillment in it. The difference was the tools and applications. Let’s face it, Facebook and Twitter are less “ghetto” than Myspace. Add to that the convenience and speed of integrated networks that I can access on my mobile phone anytime, anywhere, and suddenly I found myself living “The Social Media Lifestyle.”

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