Posting something stupid like, “Eating an egg salad sandwich,” isn’t going to grow your electronic influence. What is the highest priority when it comes to social media and blogging? Content. Why? Because Content is King. Content is the information you publish in your status updates, blog articles, photos and videos. Your content determines the value (or lack of value) you create for your online audience. Your content keeps your readers coming back to your pages/blog OR it leaves them realizing they’ll never get those two minutes of their life back. Let’s look at 7 Keys to Valuable Content:
Hopefully you’ve already defined your niche. Once you’ve defined your niche it’s important to know your audience. What are they interested in? What are the main questions they’re asking? What is the information they don’t know about, that you do know about it?
As long as your content is relevant to you’re audience, you will always have an audience.
Staying relevant is like the blade of a knife; just because you were sharp yesterday doesn’t mean you won’t be dull today. Make sure you take notice of the content you publish that creates interaction and make sure you take notice of the content you publish that doesn’t create any interaction. It’s also valuable to visit popular sites to see what’s being talked about and learn as much as you can.
You’re content needs to be consistent. By consistent, I mean there needs to be a pattern to your frequency of posting. Posting once every three or four months isn’t going to build a community around your content. I hate to break this to you, but if you only post every 3 or 4 months, YOUR PAGE IS DEAD! The least I would recommend is once a week. The ideal is once a day. I currently hold myself to blogging Monday thru Friday once a day and if I feel like it, Saturday and/or Sunday too.
Decide what amount of content you can publish and commit yourself to a schedule. Maybe you can only post 3 times a week…fine. Post an article/update every Monday, Wednesday, and Friday. The point is, your audience will become familiar with your frequency and learn how often they can return to your site/pages to see what’s new.
What will make your content unique is your opinion. Your opinion is your brand. You may post certain information that has been posted before, but it’s your opinion about it that will make it stick out. I’m not recommending you provoke people into a flame war, but if it’s your page/blog it should be your personality that comes across. In the words of a great philosopher, “Express yourself.”
I will share the remaining “Keys” tomorrow…