Here are the last 4 Keys to Valuable Content for your social media and /or blog. All together there are 7 Keys which I began discussing in the previous post, “Content Is King.”
Make sure to change-up the context of your content from time-to-time. Obviously, the majority of the time you want to add value to your readers regarding your specific niche, but it’s okay to sporadically mix-in content about your personal life, what’s happening with your business, or a customer testimony. These types of posts help to build the relational connection with your audience. You can also post links to other articles or invite another blogger to write an article for your site.
I’m not going to present this principle like I’m a professional writer, because I is not : ) I have definitely posted content with misspellings and incorrect grammar. I do take the time to proofread my posts before I publish them. A couple hours after I publish them, I return to read it once more just to make sure (and “yes,” I still miss things). All I am encouraging you to do here is to commit yourself to do your best to make your content easy to understand. Use spell check tools available to you and be disciplined to proofread.
6. Oldy But Goody
It’s okay, from time to time, to pull out a popular article or quote from the past and re-post it. Don’t do this too much, or your audience will feel like you’re wasting their time, especially if you’re just starting out. As long as it is still relevant and beneficial, emphasize it’s importance with a second edition.
7. Your Passion
You must be interested in what your sharing. If you’re not interested, it will show between the lines. You’re level of interest and passion will create a tractor beam of energy (Stars Wars reference) that will pull in and grab your audience’s attention.
If you’re only blogging for money, you will eventually run out of passion. If you’re blogging because you enjoy talking about your topic and/or you enjoy helping people with your knowledge and experience, you’ll have a fire that is easily fanned. Interested readers follow interested authors.
In review, valuable content will be Relevant, Consistent, Opinionated, Diverse, English, an Oldy But Goody, and last but not least, it will be Your Passion.