Next week I will be posting content from what was the 13th largest trade show in America last year. It’s the Shooting, Hunting, Outdoor Trade Show and Conference, aka S.H.O.T. Show, in Las Vegas, NV with over 50,000 in attendance.
One of Mason Media’s clients is a Law Enforcement/Military distributor and has contracted out to Mason Media to cover the trade show for their blog and social media. So now, Mason Media has broadcast level media access to over 1500 exhibitors over 5 days (Jan 17-21).
I’ve already lined up an appointment with the winner of the Congressional Medal of Honor, Sgt. Sammy Davis who will be at the show. I will be chasing and hounding other guest celebrities and nationally known figures for special interviews to share on the blog here.
It’s fun traveling and covering an event like this because you really get to test and stretch all the capabilities of your blog, social media, and mobile tools. We did this type of coverage for this company at last year’s event and they received a surge in web traffic for the next six months as well as a surge in sales. Being able to bring real time updates and coverage via these communication methods creates huge value to your audience.
What kind of events in your own industry can use social media and blogging to inform and add value to your audience?