As stated by Ann Marie Taepke, “Super Bowl XLV promised to be the ‘Social Bowl’ of advertising with commercials predicted to be more ingrained in social media than ever before.” Ann Marie Taepke also points out that “only a mere eight companies even promoted their social networks on their end-card…” Despite that, it is still worth looking at what these companies did in regards to using Social Media Marketing as a window into what’s coming around the corner. To read Ann Marie Taepke’s entire article on “Social Media Marketing Examples of Super Bowl XLV” click here.
If you’re looking for some interesting internet drama, controversy, or conspiracy among some big players, this is it. Google allegedly has proof that Bing (Microsoft’s search engine, one of Google’s main competitors) is cheating by simply copying Google’s search results and using them for their own search engine. If you read the entire article (link is below), you will see how Google created false search engine results for nonsense words that had no connection to the search engine’s specified URL’s. What happened in the next few months? You guessed it…the same search results for the nonsense words and irrelevant URL’s appeared on Bing…allegedly.
At first glance, it looks like Bing got caught with their pants down.