Twitter Hashtags

You can use hashtags(#) to associate a tweet or topic along with similar tweets posted by Twitter users. This is usually a hard a concept for new Twitter users to understand when they see tweets using the hashtag(#) before keywords or phrases.

For example, let’s say you tweet regarding the Super Bowl in the near future. Instead of using “Super Bowl” in your tweet, you would use “#superbowl.” This would turn your hashtag into a click-able link that a browser could use to search all tweets containing the same hashtag. Hashtags are useful when tweeting about events, like the Super Bowl, that are commonly popular and talked about it. Hashtags are also useful for a particular brand or event. Let me share a couple items to keep in mind when using a hashtag in a tweet:

1. No Spaces

If your hashtag is more than one word, make sure to leave no spaces. For example, you wouldn’t use “#Happy New Year.” This would make your hashtag refer only to the word “Happy.” Instead, you would use “#HappyNewYear.”

2. Identify Hashtags

There are many tools you can use to test out and see what hashtags people using before you decide what hashtag to tweet with. One site you can reference is twitterfall.com. Here you can search for hashtags to see if others are using the same hashtag for your particular topic/keyword.

3. Search Tool

Since a hashtag becomes click-able link to similar tweets, it is a valuable search tool to surf the Twitter-sphere. You can find more info on a certain topic as well as like-minded people tweeting about you’re particular interest.

4. Exposure

If you’re tweeting about a popular topic, a hashtag can be an effective way for people to find your content. Hashtags become one more weapon in your arsenal to grow your Twitter influence and following.

Hope you found this article helpful! Thanks for stopping by!

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Becoming A YouTube Partner – Part 2

This is a continuation from yesterday’s article on “Becoming A YouTube Partner.”

4. Channel Banners

As a YouTube partner, you can ad banners and custom images to your YouTube channel. The beauty of these options, is that you can make the images click-able to any URL you want. This feature combined with the branding box (see yesterday’s article), makes your YouTube channel a serious back-linking page for your online content.

5. Channel Link images

On each of your individual video pages, your YouTube channel is displayed as a text link in the upper left. As a YouTube partner, you can exchange the text link for a custom image that will link to your channel. This adds one more visual option to spice up your individual video pages.

6. Rent Streaming Videos

Another interesting feature is that you have the option to rent out your streaming videos for viewers. I wouldn’t recommend this is most instances because I think you’d get more exposure by making your content available for free, but if you think you got some really hot video content, you may consider this as an option.

I still feel video content is one of the most beneficial forms of social media for a business. It takes more effort than a Twitter or Facebook page, but if a business can do it, they definitely should. With that said, a business using YouTube should make it a goal to become a YouTube partner within their first 18 months of using YouTube.

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Becoming A YouTube Partner

Anyone can sign-up for their own YouTube channel and share video content. I recently lead one of my customers through the process of becoming a “YouTube Partner.” Before you apply, I recommend that you have 50-100 videos, non-copyrighted video content and a good solid following on YouTube. Not everyone who applies to be a partner gets accepted. If you meet those requirements, you can apply at http://www.YouTube.com/partners . Let me share with you “6 Benefits of Becoming A YouTube Partner.”

1. Google Ads on Video

Once you’re a YouTube partner, you can enable any video you upload for revenue sharing. This places a google ad within your video and on the individual video page in the upper right hand corner. Google Ads allows you to get paid for every click on an ad. Each ad’s value varies from .10 cents to $4 a click, depending on the ad.

2. Google Ads on YouTube Channel

Being a YouTube partner also allows you to place a Google Ad on your YouTube channel as well.

3. Channel Customization

A YouTube partner has more options for designing their channel than a normal user. One of the options I really like is the “Branding Box.” The branding box gives you more room to describe yourself as well as add multiple links. I think the branding box is a great place to share links to all of your different social media sites.

The last 3 benefits I will continue with tomorrow…

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Hair Wars

Hair War, originally uploaded by Mason Media.

This is a little off-topic but I’m a huge football fan and the Super Bowl, featuring the Pittsburgh Steelers and Green Bay Packers, is right around the corner. Troy Polamalu plays defense for the Steelers and Clay Matthews plays defense the Packers. But that’s not all they have in common.

They both sport extremely long hair (FYI, if they’re running with the ball, it is legal to tackle them by the hair, ouch). Polamalu is better-known thanks to his appearances in “Head and Shoulders” ads. But now, Matthews has signed a 1-year endorsement deal with Unilever’s Suave brand, reports Darren Rovell of CNBC.

This means Polamalu and Matthews will go head-to-head (or hair-to-hair) in regards to their endorsements. So the question remains: WHO HAS THE BETTER HAIR?


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Google Acquires “SayNow”

In the wake of new Google Voice announcements, we’ve just learned that Google has acquired SayNow, a startup in the telephony space. The terms of the deal have not yet been released…

Read the full article by Jolie O’Dell on Mashable.com

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Flying Over Lake Tahoe



Flying Over Lake Tahoe, originally uploaded by Mason Media.

On Saturday I was flying home after a week of blogging from a trade show for a customer and I was reflecting on the concepts that stood out to me throughout the week.

1. Being Mobile – Utilizing all available tools to, not only capture content, but publish it ASAP is very valuable. My client received a lot of web traffic throughout the week because he not only had interesting content, but because he was the first to publish it online. That could not have happened unless we took a mobile approach to our blogging.

2. Sharing with Friends – combining blogging with social media allows you to share your content with friends. Everyone checks Facebook and Twitter routinely. Having your content there makes it easy for people to find quickly (and they did).

3. Integration – having your networks synchronized saves a lot of time when you’re on the move. I believe you should “post it once and for all.”

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Erik Estrada

Erik Estrada was at the Columbia Southern University booth at SHOT Show 2011:

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Ted Nugent



Ted Nugent, originally uploaded by Mason Media.

Dude! I met Ted Nugent today at SHOT Show in Las Vegas. FYI, he’s the one on the left : )

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Sgt. Sammy L. Davis

Sammy L. Davis was awarded the nation’s highest military honor for his bravery and skill during a ferocious Vietnam War firefight that killed about 30 of his comrades. It was a honor to meet and talk to him. He was a very humble man. If you notice, he doesn’t really talk about his own personal deeds, just what he and his fellow soldiers accomplished. Before we filmed I asked him to share his version of what happened and he responded in a very interesting way; he said, “Have you ever seen Forest Gump and what he did? I was the real life Forest Gump.” I took his response as a clever way to share what he did yet still try to downplay himself and his individual heroic acts in a humble manner. Think about it, there’s a lot of guys who might have said, “Have you seen Rambo? I was the real life Rambo.”

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I Met R. Lee Ermey

Have you recently seen this commercial?

Well, if you have you probably know the star of the commercial R. Lee Ermey aka The Gunny. While I was blogging for a client at a trade show I ran into him and had to get a quick video to share with you guys. The Gunny is also famous for playing a drill sergeant in the movie, “Full Metal Jacket.” You can also find him doing voiceovers for movies such as Toy Story and many others.

When you’re in his presence, he definitely commands your respect. You don’t have to be around him long before realizing he has a strong passion for the US Military and firearms.

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